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WHDL - 00021982

Winning Business: A Qualitative Study of How Investment Banks Build Credibility Using Narrative Paradigm Theory

Madison Wigler

Resource Types

Academic (Thesis, Dissertation, Etc.)

Resource Languages

English

Institutional Repository

Description / Abstract

This project explores how investment banks use storytelling to build trust during mergers and acquisitions. Interviews with tech founders revealed authenticity, transparency, and follow-through actions were more persuasive than technical skill alone, highlighting how compelling narratives can shape significant business decisions in high-stakes financial environments.